When Übermind went through a brand refresh in 2010 it was all hands on deck for our creative team. We worked really hard to roll out a comprehensive new brand and website, but as the dust settled I realized that no one had paid attention to the mobile experience. I volunteered to design the mobile site based on the design of the main website and got to work. Working closely with a front-end developer we gave the Übermind mobile site the attention it deserved, adapting the main website design to the mobile touch screen space and optimizing it for mobile browser performance.