Simplicity Consulting Brand
2019
Role: Graphic Designer
Simplicity is a female founded and run consulting firm that specializes in providing flexible work opportunities for professionals looking to balance work and personal life.
I worked with the CEO and Marketing Director to update the brand. After pitching a few ideas, we settled on a direction where the old brand elements were revised rather then replaced. I made minor adjustments to the logo, cleaning up the kerning and sizing of the workmark to be more legible. I chose colors that were more fresh and friendly and easier to standardize across print and digital media. When the new brand was approved I creating assets and a guidelines document that the marketing team could reference going forward. Here are examples of Simplicity's brand on a number of items including printed collateral, websites, and digital documents.
Simplicity Consulting logo
Business cards
Website design - home page
Conference leave-behind collateral
