PDC09 is a Professional Developer’s Conference that Microsoft hosts, bringing leading developers and architects from around the world together to learn about future technologies, exchange ideas and network with fellow professionals. I was part of a team that worked on the promotional campaign intended to promote awareness and drive ticket sales to the event itself. Some of the projects I was most involved with included the logo and brand guidelines for the conference, and a custom display typeface designed for use with the brand, posters, and PC desktop graphics.